

“ few weeks into my show, I had regular callers who phoned pretty much every time I went on air to tell me they’re listening to the program and really enjoying it,” said Salla. Soon after “Vidhi’s Bollywood Jukebox” debuted on WVEW, it quickly garnered faithful and enthusiastic listeners.

Eisenkramer formerly hosted his own show at the station and has been involved in community radio since he was a sixth-grader at The Neighborhood Schoolhouse. ‘Out of the ordinary for Vermont’Ī few years ago, Eisenkramer gave Salla the gift of a yearly membership to WVEW, which granted her the ability to host a show. Other than a handful of nationally syndicated shows, like “Democracy Now ! ” and “This Way Out,” and two local programs recorded in nearby towns, all of WVEW’s shows originate from the station’s studios, on the seventh floor of the Hooker-Dunham Building on Main Street.Įxcept “Vidhi’s Bollywood Jukebox.” It comes from 7,500 miles away. Since then, it has provided hundreds of people and groups access to the airwaves.Ĭurrently, WVEW’s schedule includes approximately 40 hosts providing a wide variety of programming, including local, regional, and national news and topics of political and economic interest, songs and stories for children, religious shows, interviews with artists, sports talk, many genres of music, and more. When the Federal Communications Commission (FCC) began offering LPFM licenses nearly 20 years ago, it opened the airwaves to hundreds of schools, churches, and nonprofit community groups, like Vermont Earth Works, WVEW’s parent organization.īrattleboro got WVEW, its own licensed LPFM station, in 2006. In an era of massive media consolidation and as a medium that requires a high financial barrier to entry, LPFM is one of the only avenues for local radio programming by and for people living in a particular area.Īs of 2016, more than 1,500 stations in the country operate under the LPFM license, which requires that stations air only educational and non-commercial content. Before the show’s first broadcast, Salla had never hosted a radio program.Īnd nearly all of the programming at WVEW throughout its 13-year history has been produced locally, with the exception of a handful of nationally syndicated shows.įor regular listeners, and those well-versed in the appeal of low-power FM (LPFM) radio, that’s no surprise. “Vidhi’s Bollywood Jukebox” is a first for Salla and for WVEW.

She and her husband, Joel Eisenkramer, split their time between Brattleboro, his childhood home, and Mumbai, hers. Mumbai is also where Salla produces her show - at least for the colder half of the year. The name “Bollywood” is a portmanteau of “Bombay” - the former name of the city of Mumbai, which is where the industry is based - and “Hollywood.” Vidhi Salla, host of “Vidhi’s Bollywood Jukebox” on the nonprofit, community-supported radio station, takes an in-depth look at India’s multi-million-dollar Hindi-language film industry. BRATTLEBORO-Every Thursday from 3 to 5 p.m., the airwaves of WVEW are filled with the sounds and stories of Bollywood.
